Visitors

FORTEZZA DA BASSO
Viale Filippo Strozzi, 1 Florence 

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The Fortezza da Basso is a trade-fair and conference district located in the city center of Florence, just 4 km from both the A1 Autostrada del Sole exits Firenze Nord and Firenze Sud .

Access to the Historic City Center

The Fortezza da Basso is situated just outside the Limited Traffic Zone (ZTL), making it easily accessible. 

ZTL Hours: 
Monday to Friday: 7:30 a.m. - 8:00 p.m.
Saturday: 7:30 a.m. - 4:00 p.m.

PARKING OPTIONS
Fortezza Fiera Parking (Piazzale Caduti nei Lager): 521 car parking spaces and 110 motor scooter spaces 
Santa Maria Novella Parking (Piazza della Stazione): over 600 car spaces 
Parterre Parking (Piazza della Libertà): over 650 car spaces

The main railway station is Firenze Santa Maria Novella, in the city center, 250 meters from Fortezza da Basso.

Pitti Immagine offers Buyers a special discount starting from 10% off the base fare, on round-trip journeys to Florence.

Offer valid: 19-23 February 2026      

To use this special discount, please contact ACI Blueteam Agency:

Email: [email protected]


A valid pre-purchased admission ticket to the event is required to take advantage of the discount.

PROMOTION RESERVED FOR BUYERS

Amerigo Vespucci Airport in Florence 

Located 4 km from the city centre, the airport is easily reachable in about 20 minutes by taxi or via the T2 tram line (Peretola Aeroporto – San Marco Università , stop at Fortezza).
Several car rental companies operate from the airport.

Galileo Galilei Airport in Pisa 

Approximately 60 km from Florence.  
A train connection is available between Pisa Airport and Florence, with a journey time of about one hour.

Air France - KLM and the Global Meetings & Events program

Thanks to the partnership with Air France - KLM and the Global Meetings & Events program, you can fly to Florence with a discount of up to 10%.

To take advantage of the discount, book directly through the Air France or KLM websites.
Discount is only available if booked in EURO (€) currency. If you book from a non € currency country, please change to a website of one of the € currency countries.


3 steps to claim your discount:

Follow the regular booking process, when asked if “travelling for business” select YES and use MICE as “contract name”, this ensures the Air France-KLM corporate recognition associated with “Global Meetings and Events” program during your flights.

After completing your personal details click on “Proceed to payment details” at the bottom of the page and enter in the “Your discount code” field the discount code: GME60501AF

Click on 'Send discount code' and if conditions are met the discount will be applied.

Booking dates which are applicable to the usage of this Discount Code:
02/18/2026 untill 23/02/2026

PROMOTION RESERVED FOR BUYERS

AT – AUTOLINEE TOSCANE (URBAN AND SUBURBAN LINES)
All city public transport lines stop near the S.M. Novella railway station, ust 250 meters from Fortezza da Basso.

Florence is the terminus for regional bus lines (Cap, Lazzi), and numerous buses connect the city with its surroundings .

Find out more on about routes and itineraries, by clicking here

TRAMWAY SYSTEM
Find out more about routes and itineraries by clicking here

Taxi Service

To book a taxi, please call:
Socota +39 055 4242
Taxi Firenze +39 055 4390


TOURIST COACH ENTRY – CITY OF FLORENCE REGULATION
For more information about permits for bus movement and parking, click here.