Visitors

This registration is reserved for all those taking part in activities at the fair: LESSONS, AUDITIONS, STAGE, MASTER, CHOREOGRAPHIC and TRAINING SESSIONS.

Dancers and teachers participating in Danzainfiera must register on our website. Registration is mandatory in order to purchase an entrance ticket to the fair and to book activities in the programme.

CLICK HERE to begin registration.

Once registered, dancers and teachers can access their profile on MyPitti by entering their username and password. 

For further information or assistance, please contact: [email protected]

Do you want to bring your school to Danzainfiera?
CLICK HERE to start registration.

Once registration is complete, schools can access their profile on MyPitti and manage their participation in Danzainfiera.

NEWS! Get 1 free ticket for every 15 daily tickets purchased. 

Please remember that to participate in a show or competition, registration on MyPitti is mandatory.

For further information or assistance please contact: 
[email protected]
+39 055 36931

Buyers visiting Danzainfiera for the first time must register their company data on our website. Registration is mandatory in order to purchase an entrance ticket to the fair.

CLICK HERE to begin registration.

CATEGORIES ADMITTED AS BUYERS:

Boutiques / Retail stores 
Department stores 
Chain stores 
Importers / Wholesalers
Distributors
Buying offices
Physical single-brand stores 
Online stores
Clothing manufacturers 
Accessories / Footwear manufacturers
Suppliers 
Representatives / Agents
Showrooms 
Perfumery stores
Wellbeing centers / Spas
Pharmacies / Herbalists

Buyer admission is reserved for professionals over 18 years of age, including company owners and their staff.

For further information or assistance, please contact: [email protected]
 

Anyone visiting the fair who is not participating in any scheduled activities should register as General Public.

Registration is mandatory in order to purchase an entrance ticket to the fair. 

CLICK HERE to start your registration.

For further information or assistance, please contact: [email protected]
 

Entrance fee:
by booking at least one activity or by using a DIF Code* (for Showcases or Competitions):
€10, valid for one day
without booking any activities or using a DIF Code* (for Showcases or Competitions):
€20, valid for one day
€35, 3-day pass
 
* The DIF Code is provided by your dance school only for those participating in a Showcase or a Competition.

Tickets are strictly personal and non-transferable.
 
DANCER / TEACHER TICKETS FOR THE EVENT CAN BE PURCHASED ONLINE ONLY.

You must be registered to purchase a ticket.
Haven’t registered yet? CLICK HERE 

Already registered? CLICK HERE to log in to your MyPitti reserved area using your email address and password.

From  your MyPitti homepage,you can select the scheduled activities you wish to book, activate any DIF Code for Showcases or Competitions and proceed to checkout.

By selecting at least one activity in the Calendar or by activating the DIF Code provided by your School for Showcases or Competitions, your dancer/teacher entrance ticket will be automaticallyadded to your cart for the corresponding date. 

Please note:
If a registered dancer or teacher purchases only an entrance ticket , without booking any activities or entering a DIF Code, 
the ticket will be subject to the same conditions as a general-public ticket:
€20 for a single day
€35 for a 3-day pass

Accepted payment methods: Credit Cards or Prepaid Cards.

Your ticket will be sent by email. 
The QR code on the ticket grants access to the event and all activities booked.

TERMS OF USE 
The entrance ticket s strictly personal and non-transferable. It cannot be given to another person, duplicated, or converted into a paper ticket , and it is NON-REFUNDABLE. Please keep your ticket and show if requested. 

For further information or assistance, please contact: [email protected]

Ticket price: €15, valid for all 3 days of the event. 

Tickets are strictly personal.
BUYER TICKETS CAN BE PURCHASED ONLINE OR DIRECTLY AT THE ENTRANCE TO THE FAIR.

Registration is required to purchase a ticket. 

Haven’t registered yet? CLICK HERE

Already registered? CLICK HERE to log in to your MyPitti reserved area using your email address and password.

You can purchase digital tickets for you and your colleagues from the “Buy Tickets” section in the left menu:
•       Select the names from the list if they are already registered, or click ‘ADD USER’ to add new visitors under your company.
•       Proceed to the cart to complete the payment.

Accepted payment methods: Credit Cards or Prepaid Cards.

Your ticket will be sent by email and can also be accessed in your MyPitti account. 
To access the event, you must present the QR code at the entrance.


TERMS OF USE 
The entrance ticket is strictly personal and non-transferable. It cannot be given to another person, duplicated, or converted into a paper ticket , and it is NON-REFUNDABLE. Please keep your ticket and show if requested. In case of a lost ticket, a replacement must be purchased at the entrance.

For further information or assistance, please contact: [email protected]

Ticket prices: 

Full price: € 20, valid for one day 
3-day ticket: € 35, valid for 3 days (available online only)
Children 6-12 years: € 14, valid for one day
Children 0-5 years: free
Disabled visitors and companions: free

TICKETS CAN BE PURCHASED ONLINE OR DIRECTLY AT THE ENTRANCE TO THE FAIR.

THE 3 DAY-TICKET (€ 35) IS AVAILABLE ONLINE ONLY.

Registration is required to Haven’t registered yet? CLICK HERE to start your registration.

Already registered? CLICK HERE to log in to your MyPitti reserved area using your email address and password.

Select “Buy Tickets” from the menu on the left and choose the day(s) for which you wish to purchase a ticket, then complete the payment. 
By selecting at least two dates, the system automatically generates the 3-day pass for €35.


Accepted payment methods: Credit Cards or Prepaid Cards.


TERMS OF USE 
The entrance ticket is strictly personal and non-transferable. It cannot be given to another person, duplicated, or converted into a paper ticket , and it is NON-REFUNDABLE. Please keep your ticket and show if requested. In case of a lost ticket, a replacement must be purchased at the entrance.

For further information or assistance, please contact: [email protected]

FORTEZZA DA BASSO
Viale Filippo Strozzi, 1 Florence 

Open Map 

The Fortezza da Basso is a trade-fair and conference district located in the city center of Florence, just 4 km from both the A1 Autostrada del Sole exits Firenze Nord and Firenze Sud .

Access to the Historic City Center

The Fortezza da Basso is situated just outside the Limited Traffic Zone (ZTL), making it easily accessible. 

ZTL Hours: 
Monday to Friday: 7:30 a.m. - 8:00 p.m.
Saturday: 7:30 a.m. - 4:00 p.m.

PARKING OPTIONS
Fortezza Fiera Parking (Piazzale Caduti nei Lager): 521 car parking spaces and 110 motor scooter spaces 
Santa Maria Novella Parking (Piazza della Stazione): over 600 car spaces 
Parterre Parking (Piazza della Libertà): over 650 car spaces

The main railway station is Firenze Santa Maria Novella, in the city center, 250 meters from Fortezza da Basso.

Pitti Immagine offers Buyers a special discount starting from 10% off the base fare, on round-trip journeys to Florence.

Offer valid: 19-23 February 2026      

To use this special discount, please contact ACI Blueteam Agency:

Email: [email protected]


A valid pre-purchased admission ticket to the event is required to take advantage of the discount.

PROMOTION RESERVED FOR BUYERS

Amerigo Vespucci Airport in Florence 

Located 4 km from the city centre, the airport is easily reachable in about 20 minutes by taxi or via the T2 tram line (Peretola Aeroporto – San Marco Università , stop at Fortezza).
Several car rental companies operate from the airport.

Galileo Galilei Airport in Pisa 

Approximately 60 km from Florence.  
A train connection is available between Pisa Airport and Florence, with a journey time of about one hour.

Air France - KLM and the Global Meetings & Events program

Thanks to the partnership with Air France - KLM and the Global Meetings & Events program, you can fly to Florence with a discount of up to 10%.

To take advantage of the discount, book directly through the Air France or KLM websites.
Discount is only available if booked in EURO (€) currency. If you book from a non € currency country, please change to a website of one of the € currency countries.


3 steps to claim your discount:

Follow the regular booking process, when asked if “travelling for business” select YES and use MICE as “contract name”, this ensures the Air France-KLM corporate recognition associated with “Global Meetings and Events” program during your flights.

After completing your personal details click on “Proceed to payment details” at the bottom of the page and enter in the “Your discount code” field the discount code: GME60501AF

Click on 'Send discount code' and if conditions are met the discount will be applied.

Booking dates which are applicable to the usage of this Discount Code:
02/18/2026 untill 23/02/2026

PROMOTION RESERVED FOR BUYERS

AT – AUTOLINEE TOSCANE (URBAN AND SUBURBAN LINES)
All city public transport lines stop near the S.M. Novella railway station, ust 250 meters from Fortezza da Basso.

Florence is the terminus for regional bus lines (Cap, Lazzi), and numerous buses connect the city with its surroundings .

Find out more on about routes and itineraries, by clicking here

TRAMWAY SYSTEM
Find out more about routes and itineraries by clicking here

Taxi Service

To book a taxi, please call:
Socota +39 055 4242
Taxi Firenze +39 055 4390


TOURIST COACH ENTRY – CITY OF FLORENCE REGULATION
For more information about permits for bus movement and parking, click here.