Visitors
How to Reach Us
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FORTEZZA DA BASSO
Viale Filippo Strozzi, 1 Florence
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The Fortezza da Basso is a trade-fair and conference district located in the city center of Florence, just 4 km from both the A1 Autostrada del Sole exits Firenze Nord and Firenze Sud .
Access to the Historic City Center
The Fortezza da Basso is situated just outside the Limited Traffic Zone (ZTL), making it easily accessible.
ZTL Hours:
Monday to Friday: 7:30 a.m. - 8:00 p.m.
Saturday: 7:30 a.m. - 4:00 p.m.
PARKING OPTIONS
Fortezza Fiera Parking (Piazzale Caduti nei Lager): 521 car parking spaces and 110 motor scooter spaces
Santa Maria Novella Parking (Piazza della Stazione): over 600 car spaces
Parterre Parking (Piazza della Libertà): over 650 car spaces -
The main railway station is Firenze Santa Maria Novella, in the city center, 250 meters from Fortezza da Basso.
Pitti Immagine offers Buyers a special discount starting from 10% off the base fare, on round-trip journeys to Florence.
Offer valid: 19-23 February 2026
To use this special discount, please contact ACI Blueteam Agency:
Email: [email protected]
A valid pre-purchased admission ticket to the event is required to take advantage of the discount.
PROMOTION RESERVED FOR BUYERS -
Amerigo Vespucci Airport in Florence
Located 4 km from the city centre, the airport is easily reachable in about 20 minutes by taxi or via the T2 tram line (Peretola Aeroporto – San Marco Università , stop at Fortezza).
Several car rental companies operate from the airport.
Galileo Galilei Airport in Pisa
Approximately 60 km from Florence.
A train connection is available between Pisa Airport and Florence, with a journey time of about one hour. -
AT – AUTOLINEE TOSCANE (URBAN AND SUBURBAN LINES)
All city public transport lines stop near the S.M. Novella railway station, ust 250 meters from Fortezza da Basso.
Florence is the terminus for regional bus lines (Cap, Lazzi), and numerous buses connect the city with its surroundings .
Find out more on about routes and itineraries, by clicking here
TRAMWAY SYSTEM
Find out more about routes and itineraries by clicking here
Taxi Service
To book a taxi, please call:
Socota +39 055 4242
Taxi Firenze +39 055 4390
TOURIST COACH ENTRY – CITY OF FLORENCE REGULATION
For more information about permits for bus movement and parking, click here.
Coat Check and Baggage Check
A cloakroom and luggage storage are available inside the exhibition area (paid service).
Car Park
Paid Parking Options:
Parcheggio Fortezza Fiera (Piazzale Caduti nei Lager): 521 car spaces + 110 motorcycle spaces
Santa Maria Novella: (Piazza della Stazione): over 600 parking places
Parterre: (Piazza della Libertà): over 650 parking places
Parcheggio Fortezza Fiera (Piazzale Caduti nei Lager): 521 car spaces + 110 motorcycle spaces
Santa Maria Novella: (Piazza della Stazione): over 600 parking places
Parterre: (Piazza della Libertà): over 650 parking places
Where to Stay
In collaboration with the Fondazione Destination Florence Convention & Visitors Bureau, Pitti Immagine offers a selection of hotels in Florence with special rates for Pitti Immagine's visitors.
For a wider selection, click here: