Brand Profile
Danz-Up is a training and coaching project for those who direct and teach in dance schools.
It supports directors and teachers in what the studio doesn’t teach: organisation, communication, leadership and school development. It does so through group programmes (Danz-Up Master Project for directors, Next Step Experience for teachers), on-demand courses, the Danz-Up Labs membership and one-to-one coaching programmes.
Founder: Sonia Greco
Sonia has directed dance schools for over 40 years and teaches classical ballet and character dance. For 23 years she has been an international examiner for the Royal Academy of Dance, where she is also a teacher trainer and a member of the Board of Trustees.
A Mindvalley Certified Business Coach, member of the International Coaching Federation and TEDx speaker, she founded Danz-Up in 2020 to help directors and teachers grow their schools and fulfil their professional and human potential. She is the author of «Danza oltre la passione» (2026).