Do you want to become a Danzainfiera exhibitor?

To become an exhibitor at Danzainfiera and learn about the solutions available to your company, contact [email protected]

Pitti Immagine reserves the right, at its own discretion, to evaluate the participation applications from companies or other organizations and will contact companies that are in line with the event in order to assess their possible inclusion or collaboration, compatibly with the space available. 
In combination with or as an alternative to the solutions presented, the centrality of the exhibition area makes it possible to create personalized corners, pre-furnished spaces or to become a protagonist of the events area. 
Contact the Pitti Immagine offices to explain your requirements and develop bespoke promotional initiatives.

Organize your event

More visibility for your school, your brand and your projects.  

A unique opportunity to involve and attract the community during Danzainfiera. 

During the three days you can organize: 
  • Lessons with your teachers – to promote your event and your activities to the young audience of dancers looking for new opportunities to compare notes 
  • Presentations and demonstrations - to propose specialist training, teaching methods and new subjects to teachers and school principals 
  • Auditions and casting – for the targeted selection of pupils, aides, artists
  • Talk shows, meetings and conferences – to present and discuss topics related to the sector 
  • Choreographic workshops – for sharing and circulating your/new research path/s 
  • Shows, tournaments competitions and contests – on the Dif stages, in a single location, with international partners
  • Entertainment and special events – with top dancers and guests from all over the world
  • Other activities and ad hoc projects involving your brand, your testimonials and ambassadors
  • Contact us to discover all the opportunities offered by Danzainfiera.

Write to [email protected]

Become a sponsor

Get greater visibility for your brand by exploiting the many opportunities for interacting with the public in attendance and all the advantages of communication targeted at the entire sector community. 

Sponsoring Danzainfiera means:
  • Talk shows, meetings and conferences – to present and discuss topics related to the sector
  • Organizing direct promotional events taking advantage of multiple channels of communication and counting on the presence of a vast audience
  • Devise co-marketing campaigns, road shows, gadget distribution and the sponsoring of events and initiatives
  • Enter the young and dynamic dance sector

To find out more write to [email protected]

Request entry passes

Exhibitors have the right to free entry passes for proprietors and employees within the limits established based on the exhibition area occupied.
It is also possible to purchase additional PittiSmart passes. 

ENTER MYPITTI to manage your entry passes 

Passes are nominative and strictly personal, non-transferable.  In the event of the improper use of entry passes by an exhibiting company, Pitti Immagine shall reserve the right to exclude the same from subsequent editions of the event.

Hours of the show

Open to the public:

Friday: 09.00 - 20.00
Saturday: 09.00 - 20.00
Sunday: 09.00 - 20.00

Exhibitors can access their spaces from 8.30 am.

How to reach us!

Fortezza da Basso
V.le Filippo Strozzi, 1, 50129 Firenze FI

Click here for the track
  • Fortezza da Basso
    V.le Filippo Strozzi, 1, 50129 Firenze FI

    Calculate your journey here
    Fortezza da Basso is located outside limited traffic area but in its immediate surroundings.
    Restricted traffic zone hours: from 7:30 to 20:00 (from Monday to Friday) and from 7:30 to 16:00 (on Saturday).

    Parking areas near fair’s district:

    Parcheggio Fortezza Fiera (Piazzale Caduti nei Lager): 521 parking spaces + 110 spaces for motorcycles
    S. Maria Novella: (Piazza della Stazione) with over 600 parking places
    Parterre: Piazza della Libertà with over 650 parking places
  • Santa Maria Novella (Central Station – recommended): distance from the fair 250 meters.
    Pitti Immagine offers a special discount, starting from 10%, on round trip journeys to Florence (valid for travel between  20-24 February).
    To profit from this discount, please contact ACI Blueteam travel agency:
    [email protected]
    phone  +39 055 5039204 
  • "Amerigo Vespucci" airport in Florence
    It is 4 km from the city centre, and is easy reachable byTaxi Service and public transport shuttle line Ataf “Servizio Vola in bus” that connects the airport to central railway station Santa Maria Novella within 15/20 minutes.
    In addition, T2 line Aeroporto Vespucci – Unità tramway system connects the airport to central railway station Santa Maria Novella in just 20 minutes (stop at Alamanni).
    Several car rental companies offer their service from the airport.

    Galileo Galilei airport in Pisa
    60 km from Florence. There is a one-hour rail connection between Pisa airport and Florence.
  • AT – Autolinee Toscane urban and suburban lines
    All the city’s public transport lines have a stop near the S.M. Novella railway station which is just 250 m from the Fortezza da Basso.

    Florence is the terminus for the regional bus lines (Cap, Lazzi) and numerous bus lines connect the city to the surrounding area.
    Information: at-bus.it

    Tramway System
    Find out more on routes and itineraries, by clicking here

    Intercity busses
    Florence is terminal of main regional routes (Cap, Lazzi) and various bus lines connect the city with its surroundings.

    Taxi Service:
    +39 055 4242 Socota
    +39 055 4390 Taxi Firenze

    Tourist Coach Entry – City of Florence Regulation
    Discover the regulations and facilities for the circulation and parking of coaches in the city of Florence.
    Click here for details and to purchase the pass

Cloakroom and left luggage

Inside the exhibition area there is a cloakroom and luggage storage (paid service)

Reserved Parking

Pitti Immagine reserves the “Fortezza Fiera” parking area (Piazzale Caduti nei Lager) for exhibitors. 
The car park is adjacent to the Fortezza da Basso.
To access the car park it is necessary to present the coupon which can be collected from the Exhibitors’ desk at the registration point.  It is permitted to exit the car park up until midnight on the last day of the event.

For additional requirements:
Fortezza Fiera car park (Piazzale Caduti nei Lager): 521 car parking spaces and 110 motor scooter parking spaces 
S. Maria Novella: Piazza della Stazione over 600 car parking spaces
Parterre: Piazza della Libertà over 650 car parking spaces

Where to stay

Pitti Immagine in collaboration with Destination Florence Convention & Visitors Bureau offers a selection of hotels in Florence for Pitti Immagine's exhibitors.
CLICK HERE to start your research.