Danzainfiera turns 20 and chooses the language of photography to represent its 2026 edition.  The communication campaign “Believe – Dance to Become”, created by the Milan-based agency Zampediverse, tells a true story: in a single shot, it captures the passion for dance, the dream, and the determination to believe in it.

No filters, just real life. Alessandra is a mother fixing her daughter’s bun – a simple daily act, yet a ritual at the same time. Beatrice is a young dancer who dreams, while her grandfather watches with pride.

Around them, everyday traces of dance: photos on the walls, equipment on the floor, balloons celebrating “Dif.”

“Believe – Dance to Become” tells the story of Danzainfiera like a reportage that captures the moment.

Dance is not a fleeting dream, but a passion that shapes life, handed down from one generation to the next – just like from Alessandra to her daughter Beatrice. It’s a gesture that endures, a living memory, a shared legacy. And those who choose Danzainfiera know this at heart.

Completing the campaign is the video “Quarto passo” (“Fourth Step”), filmed in a single long take: from Kevin, Beatrice’s brother, in his parkour sequence, to their mother’s gaze as she moves through the house, and finally to Beatrice, ready to dance. An immersive story that shows how every dancer’s future begins right at Danzainfiera.